Hubspot gathered these compelling insights about video marketing for this year and beyond for all businesses:
• By 2017, video content will represent 74% of all Internet traffic.
• Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019.
• 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business.
• Four times as many consumers would prefer to watch a video about a product than to read about it.
• More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.
• Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
Read more here: https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.00000nynbh7m0lf5esfkh2b3y7dzo
