The above videos are to example of explainer videos, both have the European Parliament as the theme of the video.
Video A was intended to encourage young people to vote in the European elections and was published on the Danish parliament’s YouTube channel.
Video B if made for The Liberal Alliance – a liberal political party in Denmark and explains why Denmark should not be part of The European Union.
Humor is one of the key ingredients of viral video. But in our opinion video A is in vulgar and off the subject and video B is stylish and informative. What do you think? Post your comments below..
Predictably, Video A didn’t last long, as Danish officials quickly removed the controversial ad from their YouTube channel.
(PS Video A could actually work very well in other contexts..)